MAD Announcements [Official]

Hey MAD community! We just posted our latest update on the blog- check it out here: https://blog.madnetwork.io/mad-network-update-june-2019-4bc9a34eee20

Hi MAD Community, We have been working hard to develop solutions for the digital advertising industry and I want to update the community on 5 major developments: 1/ Token Bonus for Holders from our initial public Token Sale. 2/ New Whitepaper! 3/ Development and Product Roll Out. 4/ Industry Traction. 5/ Telegram AMA on May 7 1/ THE MAD BONUS PROGRAM: We want to thank the original token holders who have supported our project with a token bonus! For those who participated in the December 2017 ICO and still hold their tokens, please fill out this google form for your 10% bonus: https://docs.google.com/forms/d/e/1FAIpQLSf3uKLSEmSpuehoBmv-xTxEcj4xIamDUBpjMfP0ZGyEAygVgQ/viewform. Once we verify that you are a token holder, etc. we will distribute the bonus to you. IMPORTANT: The bonus program lasts for 30 days, so if you’re still holding, please fill out the form ASAP! 2/ NEW WHITEPAPER: We have just published our new Whitepaper, which is available on our website: https://madnetwork.com/whitepaper. The new whitepaper is the result of countless hours of research, outreach and validation with key players in the industry. It outlines how we use cryptography and blockchain concepts to not only impart trust into the ad tech supply chain, but also eliminate fraud, and create a new foundation for advertising in the era of the Internet of Things. We’re super excited to share it with the community and look forward to hearing your feedback. 3/ THE WATCHGRAPH: Our Watchgraph, a creative new mechanism that imparts trust and governance into the ad tech supply chain, is now patent pending. Full detail about the watchgraph can be found in our whitepaper (https://madnetwork.com/whitepaper). The Watchgraph applies key tenets of decentralization to ad tech in a truly innovative way. It’s a revolutionary new concept, and has been incredibly well received by the major agencies, TV manufacturer OEMs, and data companies. The first use case of the token will be implemented through our partner Madhive: By leveraging MAD Networks technology, TV OEMs and supply partners will be able to secure the identity / owner of the household of the TV, as well as the publisher, and commit to data quality. This enables OTT ad sales to be purchased in a completely private manner. We are under an NDA as to the details, but I am happy to share with members of the community as details emerge. 4/ ADLEDGER UPDATES: AdLedger, the nonprofit consortium of which MAD Network is a founding member, continues to grow and lead the industry forward in its mission to build cohesive rules and standards for the application of blockchains and cryptography to media and advertising. Every major advertising agency is on board, and Brave recently announced their membership: https://oracletimes.com/basic-attention-tokens-bat-brave-browser-joins-ibm-founded-adledger/ 5/ UPCOMING AMA ON TELEGRAM: MAD Network Chief Scientist, Aaron Brown, and I will host a Telegram AMA on May 7 from 7 to 8PM EST. We’d like to use the AMA as an opportunity to engage directly with our community, respond to questions, share insights, and offer a clear view into the work being done at MAD Network. We look forward to hearing from everyone! MAD Network’s mission will take real work - especially in this bear economy. We are ready and facing these challenges head-on, helping bring change to an industry that does not always easily accept it. We continue making great strides, institutionalizing new ideas and bringing together the right people to act as agents of change. We are here to answer your questions and always appreciate feedback from our community. Thank you for your continued support.

Dear community, MAD Network is bringing on Jeremy Steinberg, Chief Revenue Officer at Yieldmo, and Bill Schild, a 25-year industry veteran and former Executive Vice President at Viant Inc., to its advisory team. Executives around the space want to get involved with a company poised to change digital advertising… and MAD is that company. For more, check out this fresh article: https://www.prweb.com/releases/jeremy_steinberg_bill_schild_join_mad_network_board_of_advisors/prweb15955263.htm Thank you for your continued support and have a great day. 👌

Hey there MAD Network Community! We are pleased to share that MADHive and MAD Network have won the Gold Prize at the GABBCON ABBI Awards for "Most Innovative Use of Blockchain & Cryptography 2018" 🏆 🙌🏻 ✨Many more exciting things to come!✨ Check it out here: https://gabbcon.com/2018-abbi-award-winners/

Hi there MAD Network Community! The November update is out! 😃 Read it here: https://blog.madnetwork.io/mad-network-update-november-2018-a56247699f48

Hey Community! Good News! 😁 MAD has officially been nominated for 3 ABBI Awards including: 1 "2018 Most Innovative Use of Audience Based Buying Technology" 2 "2018 OTT Platform of The Year" with TEGNA 3 "2018 Most Innovative Use of Data & Insights" with PremionMedia Check out this Tweet: https://twitter.com/madnetwork_/status/1054721854353629184

Hey community! Good news! 😊 MAD is partnering with Beachfront for Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising. We want to position this as a real world use case for blockchain in advertising and can revolutionize the entire industry. This use case prevents ad fraud in the OTT (over the top - Apple TV, Amazon FireStick, Roku, etc.) market and help advertisers identify and target key audiences in REAL TIME. Forbes: Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals https://www.forbes.com/sites/dbloom/2018/10/18/ad-tech-blockchain-beachfront-madhive/#75f84918374f Broadcasting & Cable: Beachfront Adds MadHive’s Blockchain to OTT Ad Platform https://www.broadcastingcable.com/news/beachfront-adds-madhives-blockchain-ott-ad-platform Rapid TV News: Beachfront, MadHive team for real-time premium OTT ad verification https://www.rapidtvnews.com/2018101853877/beachfront-madhive-team-for-real-time-premium-ott-ad-verification.html New York Business Journal: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising https://www.bizjournals.com/newyork/prnewswire/press_releases/New_York/2018/10/18/UN43500 PRWeb: Beachfront & MadHive Partner For Real-Time Audience Enrichment & Verification In Premium OTT Video Advertising https://www.prweb.com/releases/beachfront_madhive_partner_for_real_time_audience_enrichment_verification_in_premium_ott_video_advertising/prweb15851122.htm

Press Release Link http://www.prweb.com/releases/madhive_mad_network_hire_senior_advertising_executives_ryan_reed_and_joey_hyche/prweb15808701.htm MarTech Advisor https://www.martechadvisor.com/news/ads/senior-advertising-executives-ryan-reed-and-joey-hyche-join-madhive-amp-mad-network/ MarTech Series https://martechseries.com/sales-marketing/programmatic-buying/madhive-mad-network-hire-senior-advertising-executives-ryan-reed-joey-hyche/ RapidTV News https://www.rapidtvnews.com/2018100553723/ad-blockchain-firm-madhive-expands-executive-team.html#axzz5T4LKjOCz

Ryan Reed - VP of Product Management Ryan Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable. Joey Hyche - SVP Client Services Joey has worked at Publicis, Omnicom, Mediamath, and was one of the first employees at FreeWheel (owned by comcast now). He brings a ton of experience with working with clients in the ad industry and will help bolster the MAD Team as we navigate through the market.